Learn Agile, Why Agile

Why Agile? Why Agile is better than Waterfall?

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If you are new to software development or are considering transitioning from traditional waterfall development, you may be wondering—what exactly is Agile and why is it so popular?

With over a decade of experience coaching team members on Agile principles, I’m here to provide a high-level overview and explain why Agile is often a better fit than Waterfall for many modern software projects.

What is Agile?

Agile is an iterative approach to project management and software development that focuses on early delivery of working solutions, continuous improvement, and rapid adaptation to change. Agile frameworks are a set of principles and practices that help teams deliver software more quickly and effectively.

Scrum is one of the most popular Agile frameworks. It uses short, repetitive cycles called sprints to deliver working software. Each sprint typically lasts for 1-4 weeks. During a sprint, the team works on a specific set of tasks that are prioritized by the Product Owner. The team meets daily to plan their work and to track their progress. At the end of each sprint, the team delivers a working product increment to the Product Owner.

Imagine a construction company embarking on a project to build a new office building.

Traditionally, they might have followed a Waterfall approach, where all the requirements, plans, and designs are meticulously laid out before construction begins. This often leads to long lead times, little room for changes, and limited feedback from stakeholders until the building is complete.

Now, let’s apply Agile principles to this construction project:

  1. Early Delivery of Working Solutions: Instead of waiting for the entire building design to be finalized, Agile construction teams could adopt an incremental approach. They might start construction on the core structure first, ensuring that it meets the essential needs of the project. This early delivery allows stakeholders to visualize and provide feedback on critical elements sooner.
  2. Continuous Improvement: During regular project retrospectives, the construction team can assess the progress and learn from their experiences. They can identify areas for improvement, such as optimizing the construction process, addressing potential safety concerns, or refining the design based on real-time feedback.
  3. Rapid Adaptation to Change: As the project progresses, new requirements or unforeseen challenges may arise. An Agile construction team can easily adapt to these changes, making adjustments to the plan and design as needed without significant delays or disruptions.
  4. Short Iterative Cycles: The construction project can be divided into shorter sprints, each focusing on completing specific parts of the building. These sprints might last for a few weeks, during which the team collaborates closely to achieve the sprint goals. This approach allows for faster progress and earlier identification of potential issues.
  5. Collaboration and Feedback: Agile construction teams engage with stakeholders, including architects, engineers, and clients, throughout the process. This ongoing collaboration ensures that the construction aligns with the needs and expectations of all parties involved.

As you can see, the company can deliver an office building that better meets the evolving needs of the stakeholders, reduces risks, and allows for continuous improvement throughout the construction process.

Why Agile?

Agile methodologies have gained immense popularity in the software development industry and for good reasons. Here are some key factors that make Agile a preferred choice over traditional Waterfall methods:

  1. Emphasis on Individuals and Interactions: Agile emphasizes the importance of people and relationships over processes and tools. Agile teams are built around individuals who can work effectively together, fostering better collaboration and communication.
  2. Focus on Working Software: Agile teams prioritize delivering working software over creating comprehensive documentation. This allows users to provide feedback early on, enabling quicker improvements and reducing the risk of building the wrong solution.
  3. Customer Collaboration: Agile teams collaborate closely with customers throughout the development process, ensuring that the software aligns with customer needs. This frequent interaction allows for changes to be made as needed, promoting customer satisfaction.
  4. Responsiveness to Change: Agile teams can quickly and easily respond to changes in requirements or priorities. They are not locked into rigid plans, allowing for adaptability and flexibility in responding to evolving project needs.
  5. Short Iterative Cycles: Agile frameworks, such as Scrum, work in short iterations (sprints) where working software is delivered frequently. This iterative approach enables faster delivery and early validation of solutions.
  6. Increased Visibility through Continuous Delivery: Agile’s frequent delivery of working solutions provides greater visibility into progress and helps validate that the right problems are being solved.
  7. Empowered Teams: Agile empowers teams through self-organization and motivation. This approach fosters higher morale, increased ownership, and accountability, leading to higher productivity.
  8. Continuous Improvement: Agile teams continuously reflect on their processes during retrospectives and seek ways to improve. This focus on learning and incremental improvement leads to better outcomes over time.

To understand Why Agile, let’s consider a marketing team tasked with launching a new advertising campaign for a product.

Traditionally, they might have followed a Waterfall approach, where the entire campaign is planned, including all creatives and messaging, before it goes live. This can lead to lengthy preparation times and limited opportunities for adjustments once the campaign is launched.

Now, let’s apply Agile principles to this marketing campaign:

  1. Emphasis on Individuals and Interactions: An Agile marketing team would prioritize effective communication and collaboration among team members. They would encourage open discussions, sharing ideas, and leveraging each team member’s strengths to create a more cohesive and innovative campaign.
  2. Focus on Working Campaign Elements: Instead of waiting for the entire campaign to be fully developed, Agile marketers would prioritize delivering working elements of the campaign, such as teaser ads or social media content, to gather early feedback and validate the direction of the campaign.
  3. Customer Collaboration: Agile marketers would engage with the target audience early in the process to understand their preferences and needs. This collaboration ensures that the campaign aligns with customer expectations and resonates with the intended audience.
  4. Responsiveness to Change: Agile marketing teams can adapt quickly to changing market trends or customer feedback. If certain campaign elements are not performing as expected, they can make adjustments during the campaign, rather than sticking to a rigid plan.
  5. Short Iterative Cycles: The marketing campaign can be broken down into short sprints, each focusing on delivering a specific aspect of the campaign. These sprints might last a few days or weeks, allowing the team to iterate and refine their approach based on real-time data and insights.
  6. Increased Visibility through Continuous Delivery: Agile marketing teams deliver campaign elements frequently, allowing stakeholders to monitor progress and assess the effectiveness of each component in real-time. This visibility enables faster decision-making and early identification of potential issues.
  7. Empowered Teams: An Agile marketing approach empowers team members to take ownership of their respective tasks and make decisions independently. This autonomy fosters creativity and motivation, leading to more innovative and impactful marketing materials.
  8. Continuous Improvement: After each sprint, the marketing team holds retrospectives to reflect on the campaign’s performance and identify areas for improvement. This continuous improvement cycle ensures that the campaign becomes more effective over time.

This example shows that the team can create a more adaptable and customer-centric approach, leading to better engagement, improved ROI, and ultimately a more successful product launch – That’s Why Agile!

Case Study: Agile in Action

Let’s delve deeper into the case study to provide more details on how Agile methodologies transformed the project at Company ABC:

Project Background: Company ABC was working on a critical software project using a traditional Waterfall approach. The project had been struggling for over two years, facing delays, cost overruns, and difficulties in meeting customer requirements. The team was struggling to keep up with the fixed project plan, and changes in requirements were causing significant disruptions to the project timeline.

Agile Transformation: Recognizing the need for a more flexible and collaborative approach, Company ABC decided to transition the project to an Agile Scrum framework. A new Scrum team was formed, consisting of 5 skilled developers, 1 dedicated Product Owner, and 1 experienced Scrum Master to guide and facilitate the Agile adoption.

  1. Sprint Planning: The Scrum team started with a sprint planning session, where they identified the critical features and functionalities to include in the first product increment. Unlike the Waterfall approach, the team did not need to define all the project requirements upfront. Instead, they focused on delivering a Minimum Viable Product (MVP) within a short time frame.
  2. Early Delivery: With Agile, the team aimed to deliver a working solution as soon as possible. Within just two months of adopting Scrum, the team completed their first sprint and delivered the first working release of the product. This early delivery allowed stakeholders to see tangible progress and provided an opportunity to gather early feedback from users.
  3. Bi-Weekly Sprint Reviews: To ensure continuous improvement and adaptability, the Scrum team conducted bi-weekly sprint reviews. During these sessions, they engaged with users, stakeholders, and the Product Owner to gather feedback on the delivered features. This direct user involvement allowed the team to make rapid adjustments and incorporate changes into subsequent sprints.
  4. Customer Collaboration: Agile principles fostered close collaboration between the Scrum team and stakeholders, including customers and end-users. The Product Owner acted as the bridge between the team and stakeholders, ensuring that the project aligned with customer needs and business objectives. Frequent interactions with customers helped refine the product’s direction and validate its value proposition.
  5. Speed and Adaptability: The short, iterative cycles of Scrum allowed the team to respond quickly to changing requirements or market conditions. As new insights emerged during the project, the Scrum team could adjust their plans and prioritize features accordingly, maintaining a focus on delivering the most valuable functionality first.
  6. Successful Product Launch: Throughout six sprints, the Scrum team incorporated user feedback, iteratively improving the product’s features and usability. Thanks to this rapid feedback loop, the product reached a mature and polished state within 11 months. The successful launch of the product within this relatively short timeframe was a testament to the power of Agile methodologies.


I hope you are convinced why Agile is essential in today’s business landscape.

Agile’s transformative impact rescued the project at Company ABC from potential failure. By adopting an Agile Scrum framework, the team successfully delivered a high-quality product that met customer expectations. The emphasis on collaboration, adaptability, and early delivery allowed the team to achieve faster results, respond to changes efficiently, and continuously improve the product throughout the development process.

This case study serves as a compelling example of how Agile principles can revolutionize project management, drive successful outcomes, and positively impact overall business performance. By implementing Agile methodologies, organizations can enhance project success rates, increase customer satisfaction, and remain competitive in an ever-changing market landscape.

Agile methodologies, such as Scrum, offer significant advantages over traditional Waterfall methods. With its emphasis on collaboration, adaptability, visibility, and continuous improvement, Agile enables teams to deliver faster, higher-quality software that meets customer needs.

As you embark on your Agile journey, I encourage you to explore resources such as Whatisscrum.org, The Scrum Guide, Scrum.org, and Agile Alliance to deepen your understanding of Scrum and Agile practices.

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Are You Ready to Unlock Agile’s Potential?

I hope this introduction has showcased Agile’s immense benefits. By embracing adaptability, empowering teams, delivering faster, and continuous improvement, Agile helps companies build better solutions customers love.

Would you give it a try, for free? Unleash your team’s Agile potential through our free resources, video course, and more… CLICK HERE to get started on your Agile journey today!

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