The Power of Your Signature
“A good name is better than precious ointment, and the day of death is better than the day of birth.”
These verses from the Bible remind us that a good name is more valuable than wealth. A great name opens doors and creates opportunities that money cannot buy. It’s a legacy that lasts beyond your lifetime.
Your Name and Legacy
Your signature, representing your name, is much more than a mark on paper—it’s a seal of your character, your authority, and your expertise.
For instance, someone like me, who has spent years establishing a reputation as a course creator, thought leader, and innovator in Agile methodologies, finds that their signature symbolizes trust, vision, and impact.
Imagine the impact I’ve made: helping professionals master Scrum and creating resources that empower learners worldwide. This is the power of a strong reputation—a legacy that resonates in every project, course, and life I’ve impacted.
What is Your Personal Brand?
Your personal brand defines:
- What you are known for.
- What you stand for.
- What you fight for.
For me, it’s about delivering value through education, whether it’s designing a Scrum course that guides learners step-by-step, creating resources that integrate quizzes and homework for deeper understanding, or solving real-world problems—like optimizing urban transportation systems with shared taxi solutions inspired by his experiences in China.
Personal branding goes beyond logos or color schemes—it’s about your values, your actions, and how people perceive you. I demonstrate through my work that if you don’t define yourself, others will—often wrongly.
The Importance of Personal Branding
Your personal brand is vital for success:
- It creates favor with people.
- It unlocks opportunities.
- It establishes trust in business and professional relationships.
Take my journey as an example.
Over five years, I’ve successfully created and marketed online courses, leveraging strategies like automated email sequences. I’m now known for delivering actionable insights and high-value content.
Currently, I’m building a sales funnel for my Scrum Career Program (with certification path), smoothly combining free resources (beginning with a teaser questionnaire) with premium offerings, including a $500 in-depth package.
No one achieves lasting success or favor without a compelling personal brand. Just as I intentionally built a strong name for myself, you should do the same.
Building a Personal Brand
Why? There are many reasons…
- Your personal brand reflects your values and legacy.
- Represent the highest standards.
- Demonstrate trust and integrity.
- Maintain a consistent reputation.
My work in areas like Risk Management in Agile and Scrum, where I empower teams to identify, assess, and mitigate risks while aligning with business objectives, showcases the importance of a brand built on expertise and reliability. My name carries equity—it represents meaning, value, and influence for anyone seeking to thrive in the Agile landscape.
Similarly, understanding user requirements is an indispensable asset in software development. It ensures that the final product meets the needs and expectations of its users, leading to higher satisfaction and success.
As you build your personal brand, let it reflect the best of who you are and the greatness you’re called to embody.
Remember, your name isn’t just a signature—it’s a promise to the world.
Create Your Signature
Your name isn’t just a word—it’s a statement, a promise, and a legacy. To build a compelling personal brand, you must intentionally create your signature so that others will know who you are, what you stand for, and the value you bring to the world.
Now it’s your turn to take action!
Your assignment is to design your personal signature, both figuratively and literally, by following these steps:
- Reflect on Your Identity and Values
- Write down three things you want to be known for.
- Identify your core values and beliefs. Ask yourself, What do I stand for? What do I fight for?
- Define Your Personal Brand Statement
In one or two sentences, describe who you are and what makes you unique.
For example:
“I am [Your Name], and I empower [target audience] to [achieve specific results] through [your expertise or actions].”
Create a Visual Representation of Your Signature
Take a blank sheet of paper and physically write your name or signature.
Think of it as more than a design—infuse it with meaning.
Let it symbolize your values, your character, and your aspirations.
Put It Into Action
- Share your personal brand statement or signature with someone you trust, and ask for feedback.
- Start aligning your daily actions with the values and promises behind your signature.
Why This Matters?
By intentionally creating your signature, you take control of how the world perceives you. It’s the first step in building trust, unlocking opportunities, and leaving a legacy that lasts far beyond your lifetime.
Remember, your signature isn’t just ink on a page—it’s a powerful declaration of who you are and the greatness you’re destined to achieve.
I can’t wait to hear how this exercise transforms your perspective and strengthens your brand. Share your signature with the world, and let them know who you truly are!
To Your Continued Success…
Dejan Majkic
