Why LinkedIn Notifications Fail, And What Really Grabs Attention!

We’ve all seen how social media platforms fight for our attention, but some do it better than others. Take LinkedIn, for example. It’s supposed to be this professional network, but the way it tries to keep us engaged can be… well, pretty strange. Let me explain what I mean.

You know what I hate most about LinkedIn?

LinkedIn notifications!

Have you actually looked at them?

They’re so vague, they mean absolutely nothing.

You get an email:

“Someone from the software industry viewed your profile.”

Really? That could be anyone out of hundreds of millions of people worldwide.

And half the people I know already work in IT anyway!

“Someone… someone viewed your profile.”

The whole point of these notifications? To get you to buy LinkedIn Premium.

But here’s the thing.  I don’t think LinkedIn understands human psychology at all.

If you really want people to click, send notifications that trigger them emotionally.

Example:

1,200 Scrum Masters were just let go this month. Three of them used to work or go to school/college with you. Want to see who?

Boom. You’d buy Premium instantly. Would you?

Of course you would. 

Key takeaway

If you’re trying to get people’s attention, don’t settle for bland, meaningless messages. Make it personal. Make it specific. Make them feel something.

That’s what really works.

This is exactly the kind of thinking I’m sharing with my TikTok Ads students: how to craft messages that don’t just show up, but actually get people to click.

So tell me honestly: do you think LinkedIn Premium is actually worth it, or are you just paying to open emails like these?